BBA(H) department of IEM presently offers three years full time graduation degree in BBA(H). The three years are divided into six semesters. During the initial semesters we create a foundation that provides the students a comprehensive knowledge in all important areas of management. From the third year, students are offered to take specialization according to their area of interest. We offer specialization in the area of Marketing, Finance & HR. Along with theory papers we have some sessional papers in every semester. IEM always believe, give something extra inputs to our students apart from our regular course curriculum. We aspire to impart the knowledge through case study with an underlying focus on the real world business practice. As per the industry needs we have Business Analytics, Artificial Intelligence, Essential Studies for Professional (ESP) and project paper.
Marketing specialization provides students in-depth knowledge on principles of marketing and enable them to apply their marketing knowledge in practical world scenario.
This specialisation is designed to provide students with a strong base in applied financial management.
HR specialization is designed to provide students with the skills needed for efficient management of human resource in organizations.
BBA in Business Analytics
BBA(H) Department of IEM has introduced a unique program BBA in Business Analytics which helps to prepare students for the growing data analytics industry. Business Analytics is the science of data study using statistics, algorithms, & technology.In today's world, it is almost impossible to manage business effectively without using business analytics skills. This programme is for the students who aspire to become a Data Analysts or Business Analysts in corporate world.